Social Networking, What Is It All About?

There are many newcomers to the world of social networking. Many enter this world thinking that it is a great way to promote their services or products. After a few days, weeks, and even months of little to no interest being shown in their business, they become discouraged or disenchanted with social networking. Don’t let this happen to you! Before you start networking online first have a clear purpose of why you are social networking and what goals you are trying to achieve. With so many social networking opportunities how do you know which ones are worth your time? Well first let’s determine your purpose.

What is your purpose for social networking?
First you need to know your purpose for social networking. If you don’t have a goal for why you are social networking than you are wasting your time. The very act of social networking i.e. making blog postings, inviting friends, browsing profiles, etc. takes a tremendous amount of time. So before you even join a social network first decide what you are hoping to achieve by becoming a member.

Which social networking site is right for you?
The first thing people say when asked “what is your purpose for social networking” is marketing/advertising or getting new business. Well if that is the case then you need to look for a social network that has your targeted market. If your business is a business to consumer than seek out sites that have consumers that will purchase your service or products. If your business is a business to business then join networking sites that have tons of business owners who are in need of your products or services.

If you are networking to find people to invest in your company, business partners or other business owners that you can partner with in order to promote your business then join business social networking sites.

Business social networking sites are also a great place to learn from other business owners. It is a great place to exchange ideas and to get advice for managing your business.

Limit your social networking sites?
Now because there are so many social networking sites to select from I suggest limiting it to three initially. Three may even be a large undertaking depending on your schedule. But I would initially start with three social networking sites and consistently work those sites for 30 – 45 days. Measure your results along the way and then at the end of about 30 days or so see if you are achieving your goals or if you are close to achieving your goals. If one of the sites you have chosen is not producing the results you need, then drop that site and find one to replace it. Then start process again.

Now if you are unable to find the right social networking site that will allow you to accomplish your social networking goals, than consider starting one of your on. But just know managing and growing a social network is very similar to starting a business. It takes time and lots of energy. It is not for the faint of heart and if you do not have the time or energy to start a social network, than consider another marketing method. Social networking is not the only marketing tool that you can use to get the word out about your business.

You now know your purpose for social networking and you have your list of social networking sites, you are well on your way to achieving your social networking goals. I wish much success in your social networking journey. If you have questions along the way join us on Social Networking For Busy Black Business Owners.

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